We make it fast and easy for businesses to have an effective website.

dental and medical practices | law firms | small businesses

Built with busy business owners in mind.

Finding the time and people to devote to marketing can be tough. We get that. Our purpose is to make it easy, straightforward and painless to build a website that helps your business grow.

Batteries Included

Search Engine Optimization (SEO) and social media integration are included.  No extra fees.

Fast and efficient

We value your time.  We strive to make the process as fast, efficient and painless as possible.

Marketing Expertise

We are marketers first. We bring over 15 years of experience driving measurable growth from the business owner’s of the table.

Focused on results

Everything we do is driven by your goals. In the end, all that matters is measurable results for your business.

It’s not rocket science.  But there is a science to effective design.

Good web design is both art and science.  When it comes to your business website, we prefer to lean towards science.  After all, the beauty of digital marketing is that we can measure, test and continually improve.  We aim to help you win more business through best design practices and measurable results.

Alex Slinin, Founder

It all started when I was 12. That’s when I got my very own computer, complete with a dial-up modem and a whopping 20Mb hard drive. Within months I had started to teach myself to code and was running a BBS (Bulletin Board System) – the dial-up equivalent of today’s website.  I was hooked.

Fast forward to today.  I have over 10 years of corporate marketing, strategy and product development experience growing products and brands, and driving growth for large companies.  And yet a constant thread throughout my life continues to be a passion for technology and the possibilities of the Internet.

Atomic Bell was founded to focus that passion, marketing know-how and business perspective towards delivering beautiful and, most importantly, effective websites for dental practices, medical practices, law firms and small and medium sized businesses.

Recent Blog Posts

4 Dental Website Design Mistakes

I have a soft spot in my heart for dentists.  After all, my mom is a retired dentist and my sister is a partner in a successful dental practice.  But as smart as dentists (and doctors in general) tend to be, web design experts they are not. Dental and medical practice websites are often some of the worst designed and outdated on the web. Beyond aesthetics, these sites inadvertently create poor experiences for their visitors. In this article, we’ll cover 4 of the most common dental website design mistakes.  But before we get to that, let’s ground ourselves by thinking about what their visitors are looking for. Guiding Principle: Make it easy to find 5 fundamental pieces of information By and large, first time visitors are first and foremost looking for a few pieces of information, roughly in this order: Insurance providers you accept Convenience of location.  Is it located near my home or work? Who are the dentists or doctors?  What do they look like? Do they seem like someone I can trust? Schools the dentists or doctors attended Contact methods and details (online forms, email, phone number) I bet this list will frustrate many dentists and doctors.  This has hardly anything to do with their skill, experience, education, reputation or quality of their work!  In fact none of these really address those items. Of course your skill and experience matters.  But prospective patients won’t have first-hand proof of that until after they’ve gone to an appointment.  The website’s job is to get them into your office! Bottom line: if you do nothing else, make sure these five items are easy and intuitive to find in your dental website.... read more

Improving search engine results, Part 2

In part one of this series, we covered the basics of how search engines work, and how they rank sites. In this installment, we’ll provide you with basic knowledge and techniques you can put to use right away. As with part one, our focus is on helping demystify search engine optimization for newbies, business owners and managers. At a minimum, this series will help you have smarter conversations with agencies, search consultants and your own marketing team on how to improve search results and rankings. Quick Recap of Search Engines First, a quick recap: search engines largely “see” your website as plain text and HTML.  Here’s what the Atomic Bell home page looks like to a search engine: Looks quite different, eh?  No images, no colors.  Mostly text. Search engine bots (also called spiders) “crawl” your site’s content regularly so that they can match up user’s search terms (keywords) to the highest quality sites.  So the fundamentals of SEO (search engine optimization) largely focus on the what (keywords), where (HTML elements – more on this later) and the overall quality of content. It’s Elementary The “low hanging fruits” of SEO are HTML elements, which are made up of “tags”.  It’s the easiest thing to focus on at first because it’s 100% at your control. Think of these “on-page factors” as the “blocking and tackling” of SEO. “Off the page” factors, such as the number and quality of sites linking to your page are harder to control and take more time to cultivate. There are countless online tutorials and books on HTML, so we won’t get into too much detail here.  For those who aren’t familiar with HTML, the basics that you... read more

Improving search engine results Part 1: How search engines work.

High placement on search engine results is critical for a businesses of any size. For a small business, it can be a make or break factor. Unfortunately, getting started with SEO (search engine optimization) can be daunting. In this post, Part 1 of 2, we’ll help you learn the basics of SEO and provide you with useful resources to take you to the next level.  In Part 2, we’ll dig in a bit deeper with some simple techniques to boost your search engine results. Let’s get started! Some definitions. Before we start, let’s define and differentiate SEO and SEM.  The two terms are often confused and incorrectly used interchangeably. Search Engine Optimization (SEO) is a set of best practices that help maximize how high search engines will list your page within un-paid (organic) results. Search Engine Marketing (SEM) is a broader term.  It encompasses a number of marketing activities, including SEO.  However, SEO always refers to un-paid, organic search results. SEM, on the other hand, typically also incorporates paid advertising, including paid search result ads. Oh, what a tangled web the Internet weaves: the basics of how search engines work. The best place to start is to dig a bit into how search engines gather, classify and rank information about websites.  It all starts with links (hyperlinks) and search engine’s unsung heroes: automated “robots” lovingly, and appropriately, called “crawlers” or “spiders”.   These little guys work tirelessly, day and night, crawling the web and following each and every link to whatever website it leads them.  Along the way, they look through the site’s code and record selected pieces of content and other data. As the robots crawl the billions of interconnected websites that make up the World... read more

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