4 Dental Website Design Mistakes

4 Dental Website Design Mistakes

I have a soft spot in my heart for dentists.  After all, my mom is a retired dentist and my sister is a partner in a successful dental practice.  But as smart as dentists (and doctors in general) tend to be, web design experts they are not. Dental and medical practice websites are often some of the worst designed and outdated on the web. Beyond aesthetics, these sites inadvertently create poor experiences for their visitors. In this article, we’ll cover 4 of the most common dental website design mistakes.  But before we get to that, let’s ground ourselves by thinking about what their visitors are looking for. Guiding Principle: Make it easy to find 5 fundamental pieces of information By and large, first time visitors are first and foremost looking for a few pieces of information, roughly in this order: Insurance providers you accept Convenience of location.  Is it located near my home or work? Who are the dentists or doctors?  What do they look like? Do they seem like someone I can trust? Schools the dentists or doctors attended Contact methods and details (online forms, email, phone number) I bet this list will frustrate many dentists and doctors.  This has hardly anything to do with their skill, experience, education, reputation or quality of their work!  In fact none of these really address those items. Of course your skill and experience matters.  But prospective patients won’t have first-hand proof of that until after they’ve gone to an appointment.  The website’s job is to get them into your office! Bottom line: if you do nothing else, make sure these five items are easy and intuitive to find in your dental website....